In the first two parts
of this series, Louise Schultze sat you on the analyst’s
couch to figure out whether you have ADD (Advertising Deficit Disorder) and, if
so, which type. Today, she tells you how to cure ADD2 (and your Dad issues!).
Ok, you know what to do. Get comfy. You’re here because you have accepted that
you have ADD2. Last session on the couch, we spoke about ADD1 and your ‘Mother’
issues. Guess what? Yep - ADD2 is all about your Father issues. So let’s re-cap
what ADD2 is again.
ADD2 - (Advertising Deficit Disorder -
Type 2)
You’re hyperactive in your advertising. You place dozens of ads everywhere,
take up every distress ad out there with a ‘buy it, buy it now’ attitude. You
can’t see whether the ads you are placing are actually working for you, and you
probably created ads for your business that had a negative effect. You fiddle
excessively with your ads, and have poor listening skills when it comes to your
creative designer or marketer. And it just simply never registers to think
about the buying behaviours of potential clients.
So put that down, stop fiddling, and look at me Kimmy. Look at me!
We’re going to talk about Fathers............
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