I recently had the pleasure of having lunch
with the brains behind CLIVE
technology (Customer’s Live Internet Video Experience), Chris Schwager Director
at Ridge Films and Scott Maxworthy
Director at Maxys. They simply amazed me with their new
technology and how it can make a difference with engaging clients once they
reach your website. You see, Advertising
to marketing is like man to virus. You
need the host to attract the bug – so it can multiply and spread. Well, in the same way Advertising like humans
attract, and marketing is the virus that multiplies and spreads the bug. So you need a good engaging ad to get people
to your site and then a great contagious marketing campaign to keep them there.
This technology is definitely one to
engage and has the ability to be used as an ongoing marketing tool also.
But don’t take our word for it - look at the
recent shark attack on the net using
the CLIVE technology. You have to click the play button at the
bottom right hand corner.
Mr. Maxworthy says “These days, you’ve got just 12
seconds to grab someone’s attention on the web”.
Crap, I hope it didn’t take you longer than 12
seconds to read this then!
www.clivevideo.com