In the first two parts
of this series, Louise Schultze sat you on the analyst’s
couch to figure out whether you have ADD (Advertising Deficit Disorder) and, if
so, which type. Today, she tells you how to cure ADD2 (and your Dad issues!).
Ok, you know what to do. Get comfy. You’re here because you have accepted that
you have ADD2. Last session on the couch, we spoke about ADD1 and your ‘Mother’
issues. Guess what? Yep - ADD2 is all about your Father issues. So let’s re-cap
what ADD2 is again.
ADD2 - (Advertising Deficit Disorder -
Type 2)
You’re hyperactive in your advertising. You place dozens of ads everywhere,
take up every distress ad out there with a ‘buy it, buy it now’ attitude. You
can’t see whether the ads you are placing are actually working for you, and you
probably created ads for your business that had a negative effect. You fiddle
excessively with your ads, and have poor listening skills when it comes to your
creative designer or marketer. And it just simply never registers to think
about the buying behaviours of potential clients.
So put that down, stop fiddling, and look at me Kimmy. Look at me!
We’re going to talk about Fathers............
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In part
one of this series, Louise Schultze sat you on the analyst’s couch to
figure out whether you have ADD (Advertising Deficit Disorder) and, if so,
which type. Today, she tells you how to cure it.
How to cure SMEs with ADD Type 1
So here you are back on my
couch. You’ve either accepted that you have AD1, or you have plenty of time up
your sleeve and want to chill out on my couch. Either way, clock’s ticking and
you want to know what to do. So let’s get into the cure.
ADD1 - (Advertising Deficit Disorder - Type 1)
You’re the one complacent
about advertising. You have difficulty focusing on where to advertise and what
type of advertising works for your clients. You feel overwhelmed by it all and
then do nothing because it feels like the safer option.
Well, like all good
psychiatrists, I want to start at the beginning. Let’s talk about your
relationship with your mother.
To read the whole article,
comment, rate and spread the lovin go to...
http://bit.ly/r8S6H
Thanks iBidAM supporters! We do love you!
Now get off my couch and
start dealing with your Mum issues.
By Louise Schultze, Australian Anthill Article - August 28, 2009
New SMEs are more likely to have ADD - By Louise Schultze
Ok, so
I’m not talking about 10-year-old boys on Ritalin selling lemonade on
the corner of a suburban street. I’m talking about small and medium
enterprise with Advertising Deficit Disorder.
SMEs who, from
either lack of funding or simple know-how, spend too much money on
advertising in all the wrong places, or those who don’t spend any at
all. So which one are you? Do you have AD1 or AD2?
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Thanks iBidAM supporters! We do love you!
:)
