New SMEs are more likely to have ADD - By Louise Schultze
Ok, so
I’m not talking about 10-year-old boys on Ritalin selling lemonade on
the corner of a suburban street. I’m talking about small and medium
enterprise with Advertising Deficit Disorder.
SMEs who, from
either lack of funding or simple know-how, spend too much money on
advertising in all the wrong places, or those who don’t spend any at
all. So which one are you? Do you have AD1 or AD2?
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